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Not so long ago online shops were a revolutionary concept. Now they're a mainstay. In America alone, consumers spend tens of billions of dollars per year over the Internet. And why not. Online shops are a convenient alternative to traditional brick-and-mortar stores. They make shopping an expedient stay-at-home affair.

Of course, it takes time for most people to trust new technology, and some consumers still shy away from online shopping—oftentimes because they believe it's too risky. But, the fact is, online shopping is actually quite safe. As today's savvy shopper understands, Web-based stores are essentially extensions of the physical marketplace. Therefore, safeguards afforded the regular consumer also protect the online shopper.

Likewise, the instincts and experiences you've developed as a brick-and-mortar consumer apply equally well to the Internet. Once you trust the technology—and yourself as an online shopper—most concerns fall away. Yet, the Internet is indeed a new and distinct medium for transacting business, and there are a few basic things you can learn to make your online shopping experience more secure.

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